Regardless of field, every business begins with the idea to solve a problem or fill a need. One unsolved problem for accountants is their association with tax only. Although accountants are the physicians of finance, much of their expertise goes untapped.

Part of the problem lies with the accountants. Bogged down with basic accounting (America has an accountant shortage), most CPAs fail to offer higher level reporting. Three decades ago, Jeff Lawhorn set out to change all that. By automating lower accounting, Jeff knew he could provide the insightful strategy that is his expertise. Today, Jeff is chief principal of a firm recognized by peers nationwide to be among the most successful in technology implementation and strategic advancement.

Jeff graduated from the University of Tennessee in 1974, earning his CPA in 1979. The same year he started his own firm after working in both corporate and public accounting. Within his practice he is the undisputed master of every facet of accounting. Among peers, he is widely known for leveraging his unique, creative methods to solve difficult accounting matters.