A few years ago, I attended the Winning is Everything conference put on by the Advisory Board in Las Vegas, NV. A fitting place for a conference about winning! There are so many topics to consider when choosing a conference, and I end up attending several a year to stay up with professional trends, pronouncements and the latest in technology for my profession: Accounting, of course. Though truth be told, I don’t consider myself much of an accountant in the traditional sense. Not to worry, I’m not having a crisis of identity. I just believe that there is a better description out there for what I do and what we do as a firm.